MSC's MARKETING EDGE Discovery Process

• Expert Database Guidance Execution
• Proprietary pre-implementation process - our "secret sauce"
• Data processing & enhancement services
• We know the "right" questions to ask, we just don't ask questions

Technical Requirements

• Data sources
• Data fields
• Relational structures
• Define the required data enhancement services, analytics, hygiene processes and online access
• Technical support requirements

Direct Marketing Objectives

• Client needs and requirements
• Appropriate business rules
• Process to understand attitudinal patterns
• Database record profiles and definitions
• Marketing goals
• Validate key profit drivers
• Understand initial customer/prospect message
• Confirm target audience