List selections based on a score that has been generated from a statistical model pose no problem to the programmers at MSC. MSC can program even the most sophisticated modeling formulas to enable you to use all of the statistical information to select your names:

• ZIP Model
• Regression / Logit / X / Chaid Formulas
• List Segmentation (see section on Segmentation) based on profiling or response analysis

Once the modeling information is in place, the selection process can be tailored to your business needs. The scores can be quintiled, deciled, or segmented in any number of groups you wish. The names can be selected in conjunction with other selection parameters, or an automatic selection system can be programmed that ensures the desired names are mailed each period without re-analysis.

The scored file can be your own supplied file, or any number of the large, national databases that are housed at MSC.