lines

Analytics:

Waterfall Reports

Waterfall reports are produced after a list selection which contains prioritized rules, and provide the count of records dropped as each consecutive select criteria is imposed on the universe. For example:

 

  Dropped Balance
Total Universe   3,100,000
Do Not Mail 511 3,099,489
Competitors 390 3,099,099
SIC Excludes 149,672 2,949,427
Branches 166,640 2,782,787
No Phones 206 2,782,581
Duplicate Phones 47,123 2,735,458
Employees < 2 9,171 2,726,287
Employees > 100 4,999 2,721,288
Total Output   2,721,288
Our Commitment to Service
Our Pledge and Promise
No bait and switch tactics! Find out more on MSC's roots in Customer Service