There are many reports that provide useful information about customer activity. Recency, frequency, and monetary RFM statistics are proven indicators of repeat buying patterns. Recency indicates how long since the last purchase. Frequency is the number of transactions that customer has had. Monetary is how much money the person is spending. These data elements can be defined over different time frames, such as year-to-date, lat 12 months, or lifetime.

For below reports are examples of RFM reports. These reports can be developed on all customers, or as part of a response analysis for the last mailing.

Frequency	0-1 Mo	2-3 Mo	4-6 Mo	7-12 Mo	Prior	Total
0	4,333	2,687	3,367	1,515	55	11,957
1	7,723	2,424	2,406	755	155	13,463
2	8,442	1,712	720	1,113	459	12,446
3	9,953	5,534	1,477	1,192	888	19,044
4	15,154	7,255	2,832	2,850	1,335	29,426
5	23,122	19,199	15,155	7,844	4,455	69,775
6	35,688	21,081	15,702	10,504	5,678	88,653
7+	42,004	33,656	15,594	12,125	6,200	109,579
Total	146,419	93,548	57,253	37,898	19,225	354,343

Monetary	0-1 Mo	2-3 Mo	4-6 Mo	7-12 Mo	Prior	Total
$0	3,988	2,694	3,360	1,112	42	11,196
$1-$24	6,725	2,417	2,413	855	185	12,595
$25-$49	9,559	1,711	850	1,432	632	14,184
$50-$74	10,054	5,535	1,347	1,503	912	19,351
$75-$99	14,139	7,201	2,930	2,643	1,212	28,125
$100-$124	24,155	19,253	14,180	7,300	3,455	68,343
$125-$149	36,888	1,090	15,555	10,499	5,435	89,467
$150+	40,911	33,647	16,618	12,554	7,352	111,082
Total	146,419	93,548	57,253	37,898	19,225	354,343