MSC strives to deliver functional marketing databases that allow our clients to implement sophisticated direct marketing strategies that will deliver long–term improvement in customer retention, cost–effective acquisition and significant life–time value.

Overview
Creating and maintaining marketing databases is at the core of MSC's business. Over the past 30 years, MSC has designed, implemented and maintained some of the most comprehensive marketing databases in the industry, combining data from a variety of disparate sources. MSC's database customization, speed to market, flexibility, turnaround time for modifications and ad-hoc requests, customer service and direct access to the technical personnel are key differentiators.

Database Features
Each database that MSC deploys is custom–designed to the specific needs of each client. Features typically include:

• Hosted solution using an open architecture that allows systems to interface with virtually any software program or system
• Relational file database for flexibility and growth
• CRM Tools (ours and yours) that can be used to make important business decisions
• Customized reporting available 24/7 via secure web portal
• Secure online access to customer & prospect data with the ability to make real–time adds, changes, deletes

Data Center Facts

• Located in Woodland Hills, CA (19 miles north of downtown Los Angeles)
• Features include state-of-the-art environmental controls, redundancy, UPS back-up power systems and security
• Unlimited storage capability
• Network Operations Center is constantly monitored and sends proactive alerts to technicians 24/7.
• Multiple internet connection points over DS3 and T1 lines that are redundant via BGP over multiple Internet Service Providers.
• Co-location facilities in Chicago, IL and Los Angeles, CA for load-balancing, backup and redundancy

Development Philosophy
Traditionally, MSC’s strategy for designing, implementing and maintaining a marketing database is to start with a small prototype and gradually scale-up the solution.

MSC prefers to take the time to learn, understand and live its clients' business and progressively add features.

Ignoring this approach and offering a traditional solution based on open-specifications and not first-hand knowledge lends itself to a solution that best suits the vendors' capabilities, not a customized solution that exactly fits each client's individual needs.

"4D" Development Process